This is a handmade sign inspired by my love of retail signage and my memories of making sense of what sadness was as a child. The purpose of this is to get people passing by reflect for a moment about what sadness means to them. We are taught early on to "be a man!" "Don't cry!" We become an expert in repressing this feeling. We become so good at being tough. But it's also okay to be sad. (You can be sad.) Our vulnerability makes us beautiful (human).
A special thank you to Michelle Cho for the awesome video.