Mother & Mackerel: Korean Fish Joint

Mother & Mackerel is a Korean fish joint which highlights the regional cuisine of Busan, South Korea. The visual identity system reflects the dishes, honoring traditional Korean techniques with Californian flavors. Pollocks and Deadbeats, M&M's quarterly magazine about food, race and culture in America, is a collaboration among artists, entrepreneurs and other creatively wacky, ambitious and like-minded individuals. The name of the restaurant is inspired by this song and this project is dedicated to my dad.