Mestizo: Mexican Wine
Mestizo is a wine from Valley de Guadalupe, Mexico, the next Napa Valley. The objective of Mestizo Wine are threefold – create a fun wine that can be enjoyed by everyone, to elevate the perception of Mexican wine and promote wine to the young and booming Latino American population. Mestizo shifts the perception of wine from complexity and prestige to fun and festivity.
Mestizo features an augmented Reality experience to enhance Mestizo's brand values – fun and festivity. You scan the logomark with your smart phone and Mr. Skeleton with his sombrero hat begins dancing. Check out the video below to see how it works.